AdWords Site-Wide Tagging Introduced

If you advertise on Bing, then you know Bing uses a site-wide tag that’s placed on every page of your website. You then specify what pages on your website or landing pages are conversion actions. For example, if leads land on after they enter their information, then you specify that URL inside of Bing […]

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  • November 17, 2017

Facebook Versus AdWords: Is One Better Than The Other?

Those who are new to digital marketing often wonder where they should invest their advertising dollars.  Should they pump resources into Facebook, which is newer, shinier, and all the rage in the digital marketing world?  Or should they run Google AdWords, the tried and true (but less sexy) platform? Not surprisingly, there’s no cut and […]

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  • Updated October 28, 2017

Store Visits Now Available for YouTube Ads

One of the biggest challenges for brick and mortar businesses is figuring out how to measure the impact online ads have on in-store activity. To help solve this problem, Google introduced store visits for the AdWords Search Network back in 2014.  Now, they’re expanding these capabilities to YouTube ads as well. Store Visits Recap – […]

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  • Updated October 16, 2017

Bing Introduces New “Maximize Clicks” Bid Strategy

Yesterday Microsoft announced a new bid strategy in Bing Ads – maximize clicks.  This bid strategy has been available in AdWords for some time, but is now finally available in Bing.  The strategy is designed to do exactly what it sounds like – maximize the number of clicks you receive within your current budget.  With […]

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  • October 10, 2017

AdWords Campaigns Can Now Spend up to 2x their Daily Budget

Last week, Google changed how AdWords handles daily budgets.  To better account for daily fluctuations in search volume, campaigns can now spend up to twice their daily budget (previously campaigns could spend up to 20% more than their daily budget). So, in theory, if you have a $100 budget, you could spend up to $200 […]

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  • October 9, 2017

Google Implements Adwords Tracking Changes In Response to Apple’s “Intelligent Tracking Prevention”

In response to Apple’s Safari browser updates coming this fall, Google this month is changing how it collects and reports on conversions. Apple announced in June that the newest version of Safari will use “intelligent tracking prevention” (ITP). With ITP, third-party cookies that track users across sites can only be used for 24 hours from […]

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  • Updated September 20, 2017

Google To Retire Ad Rotation Settings

There’s always been a lot of discussion, and controversy, over the the right ad settings to use. The thing about PPC is that there are a lot of “opinions” on how things should be done. Some people love to say that there is a “right way” and there is a “wrong way” to manage an […]

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  • August 30, 2017